Range Rover Velar: 7 Reasons It’s the Most Refined SUV of 2024
The Range Rover Velar has carved a niche as one of the most stylish and technologically advanced SUVs in the Range Rover lineup. Positioned between the Evoque and the Sport, the Velar blends high-end design, modern tech, and impressive comfort in a sleek, coupe-like silhouette. It’s the choice for those who want elegance over aggression, and precision over bulk.
In 2024, the Velar has received a refresh that enhances its minimalist interior, expands its tech features, and makes hybrid efficiency standard across the lineup. For Canadian drivers looking to balance luxury, comfort, and everyday practicality, the Velar hits a near-perfect middle ground.
Whether you’re curious about the Range Rover Velar price, its performance on Canadian roads, or want to know how the 2024 version compares to competitors, this guide breaks down everything you need to know. We’ll also explore why many refer to it as the most visually striking Range Rover on the road today — a reputation well earned.
This article also covers ownership costs, trim differences, and how the Velar Range Rover compares to the Evoque and Sport. If you’re shopping for refined performance and stunning design, this could be your perfect SUV. For deeper analysis, see our Velar model buying guide and luxury SUV comparison hub.
Range Rover Velar: Luxury in Its Most Minimal Form
Introduced in 2017, the Range Rover Velar was designed to fill a stylistic and spatial gap in the Range Rover family. It’s sleeker than the Sport, more spacious than the Evoque, and focused heavily on design and comfort. For buyers who value aesthetics and modern tech, it has become a go-to option.
Exterior Design
- Flush door handles and hidden exhausts for a clean profile
- Slim Pixel LED headlights with daytime running light signature
- Floating roof and continuous waistline create an unmistakable silhouette
The 2024 Velar received a refreshed front fascia and grille design, further refining its coupe-like appeal. New colors and wheel options (up to 22 inches) make it stand out even more on city streets or country highways.
Interior & Comfort
Inside, the Velar sets a new standard for luxury minimalism:
- New 11.4” floating curved touchscreen with Pivi Pro software
- Reduced physical buttons for a cleaner cabin layout
- Wool-blend and Ultrafabrics™ sustainable upholstery options
- Cabin air purification system with CO₂ sensors
It’s serene, spacious, and tailored for long drives, with plenty of tech underneath its elegant skin.
Performance and Capability
- Standard AWD with Terrain Response® 2
- 2.0L Turbocharged I4 MHEV (247 hp) or optional 3.0L I6 (395 hp)
- Air suspension (on select trims) for cloud-like ride quality
The Range Rover Velar offers the perfect balance of on-road luxury and light off-road ability — ideal for Canadians who face changing seasons and terrain but want a quiet, composed drive year-round.
Range Rover Velar Price: What to Expect in Canada (2024)
The Range Rover Velar price in 2024 reflects its premium positioning between the Evoque and Range Rover Sport. While it’s one of the more design-forward models in the Range Rover lineup, it also delivers solid value thanks to standard AWD, modern hybrid tech, and an exceptionally refined interior.
Canadian Pricing by Trim (MSRP)
- P250 S: From $72,200 CAD
- P250 Dynamic SE: From $75,500 CAD
- P400 Dynamic HSE: From $85,900 CAD
Freight, PDI, and additional options like upgraded wheels, exterior finishes, and interior tech packages can increase these prices by $5,000–$10,000 or more. Fully loaded models can surpass $95,000 CAD.
Cost Breakdown
The Velar may seem expensive compared to non-luxury compact SUVs, but in the luxury category, it stands out for its blend of performance, prestige, and personalization. Unlike many rivals, even base trims come well-equipped with:
- AWD & Terrain Response®
- Pivi Pro 11.4” infotainment system
- Premium LED lighting & full driver assist suite
Financing and Lease Estimates (Canada)
- Lease: ~3.99% APR, 48 months, $1,000/month+ (with $6K down)
- Finance: ~4.49% APR, 60 months, $1,400+/month (zero down)
Exact rates may vary by province, credit profile, and dealer promotions. Buyers in Ontario and British Columbia may also be eligible for luxury vehicle tax tiers depending on final purchase price.
Velar Range Rover: Design That Defines the Brand’s Future
Many enthusiasts refer to the Velar Range Rover as the most forward-thinking SUV in the lineup. Introduced to bridge the gap between the Evoque and Sport, the Velar has become the brand’s design showcase — with a focus on clean lines, minimal interfaces, and digital sophistication.
Where Velar Fits in the Range Rover Family
- More refined than the Evoque
- More design-led than the Sport
- More affordable than the full-size Range Rover
It serves those who want to stand out — not with flashiness, but with quiet, considered luxury. The Velar’s elegant exterior and calming interior make it ideal for professionals, couples, and tech-savvy buyers who appreciate form and function equally.
Notable Features Unique to Velar
- Flush door handles that retract when driving
- Hidden rear exhaust for a cleaner silhouette
- Dual-tone interior options with recycled textiles
The Velar Range Rover isn’t built for trail-blazing. It’s designed for thoughtful movement — a luxury SUV for the modern era, where design matters just as much as engineering. And in that role, it performs flawlessly.
Range Rover Velar 2024: Modernized, Electrified, and Elevated
The Range Rover Velar 2024 represents the most significant refresh to the model since its debut. Designed to keep pace with both evolving buyer expectations and environmental regulations, the 2024 Velar focuses on streamlined aesthetics, smarter infotainment, and mild-hybrid efficiency — without sacrificing the brand’s signature calm luxury.
What’s New for 2024?
- Redesigned front grille and updated LED lighting
- Floating 11.4” touchscreen replacing dual-screen layout
- Fewer physical buttons and cleaner center console
- Upgraded materials and new upholstery choices
The user interface has been completely reworked to support a more intuitive, distraction-free driving experience. OTA (over-the-air) updates ensure that your Velar stays current long after purchase.
Performance and Powertrain
All Velar models now come with some form of hybridization:
- P250: 2.0L I4 with 247 hp and 48V mild-hybrid system
- P400: 3.0L inline-six with 395 hp and electric supercharger
Both deliver smooth power, and the mild-hybrid system improves fuel efficiency and responsiveness. With Terrain Response® 2, AWD, and optional air suspension, the 2024 Velar remains sure-footed in snow, rain, or gravel.
Design-First Cabin
The Velar’s interior remains one of its strongest selling points:
- Customizable ambient lighting and panoramic roof
- Optional Kvadrat™ wool blend textiles and recycled Ultrafabrics™
- Cabin air purification system with PM2.5 filtration
The Range Rover Velar 2024 offers a refined, quiet, and intelligent space that caters to those who want a more thoughtful luxury experience — not just more chrome and horsepower.
Range Rover Velar Price in Canada: What Buyers Should Know
In Canada, the Range Rover Velar price varies significantly based on the selected trim, packages, and dealership location. However, the model remains competitively priced within the luxury mid-size SUV class, offering more standard features and a uniquely upscale feel compared to rivals.
Velar Canadian MSRP Breakdown (2024)
- Velar P250 S: Starting at $72,200 CAD
- Velar P250 Dynamic SE: Around $75,500 CAD
- Velar P400 Dynamic HSE: From $85,900 CAD
Buyers can expect to pay between $80,000–$95,000 CAD after options, taxes, freight, and accessories.
Price Factors
Major factors that affect the final cost:
- Wheel upgrades (20”–22” options)
- Exterior finishes (premium paints)
- Climate Pack, Driver Assistance Pack, and luxury seating
- Extended warranty and service packages
Despite being pricier than some mainstream competitors, the Velar offers true Range Rover status with a softer price tag than the full-size model — making it an appealing middle-ground for luxury SUV buyers in provinces like Ontario, Quebec, and British Columbia.
Conclusion: Why the Range Rover Velar Shines in 2024
The Range Rover Velar continues to define what modern luxury should look and feel like. In a market filled with over-styled, over-complicated SUVs, the Velar takes the opposite approach: quiet confidence, restrained elegance, and thoughtful engineering. With its sculpted design and minimalist interior, it turns every drive into a calm and curated experience.
In 2024, the Velar becomes smarter and more refined. The updated Pivi Pro infotainment system, integrated Alexa, and OTA updates keep it fresh and connected. The powertrain lineup, now fully hybridized, blends smooth performance with improved fuel efficiency — critical for Canadian drivers navigating both urban traffic and long-range travel.
Whether you choose the entry-level P250 or the powerful P400 HSE, every Velar trim comes well-equipped with AWD, a full suite of safety features, and a premium interior that feels closer to a boutique lounge than a traditional SUV cabin. The optional air suspension, adaptive dynamics, and Terrain Response® 2 ensure that luxury doesn’t come at the expense of versatility — even when winter hits hard in provinces like Alberta or Quebec.
Pricing-wise, the Velar is one of the most balanced luxury midsize SUVs in Canada. Starting around $72,000 CAD and ranging up to the low $90Ks, it offers the status and comfort of the Range Rover nameplate without the $120K+ price tag of its bigger siblings. With resale value and strong lease rates, the Velar is a smart long-term investment as well.
Ultimately, the Range Rover Velar is built for buyers who want elegance without shouting, technology without complexity, and performance without drama. It’s one of the few vehicles that looks just as good parked in front of a downtown condo as it does on a winding mountain road.
If you value aesthetics, craftsmanship, and quiet power — the Velar isn’t just a good choice. It’s the best in its class.
Frequently Asked Questions
What is the starting price of the 2024 Range Rover Velar in Canada?
The base P250 S model starts at approximately $72,200 CAD. Fully equipped trims like the P400 HSE can exceed $90,000 CAD.
Does the Velar come with all-wheel drive?
Yes. All Velar models come standard with AWD and Terrain Response® 2 for confident all-season performance.
Is the 2024 Velar a hybrid?
Yes. Both the P250 and P400 engines use 48V mild-hybrid systems to improve fuel efficiency and performance.
How does the Velar compare to the Range Rover Evoque?
The Velar is larger, more powerful, and more luxurious than the Evoque, with more advanced tech and premium options.
Is the Velar good for Canadian winters?
Absolutely. Its AWD system, available heated windshield, and advanced traction controls make it ideal for snowy and icy roads.
Further Reading
External Resources
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